Google is a big name in the online advertising industry, it is a company that needs no introduction and is well known. Its dominance in the industry has made it a monopoly in internet searches and has altered industry operations. It is impossible to emphasise precisely the degree to which Google’s total dominance of internet search has altered whole industries and how they operate. Most websites receive the majority of their traffic from search results, and research has shown that the first five or six results on Google Search receive more than 67.6% of clicks. Worldwide, Google has 4.3 billion users, which is a market share of 92.24% of internet users & If you compare its market capitalization to the GDP of countries, it ranks 12th on the list.
Difference Between GOOG And GOOGL.
GOOG and GOOGL are both stock ticker symbols for Alphabet (the company formerly known as Google) and the major difference between GOOG and GOOGL is that GOOG shares have no voting rights, while GOOGL shares do. GOOGL shares are its Class A shares, they are also known as common stock, which have the typical one-share, one-vote structure while GOOG shares are Class C shares that confer no voting rights. Because of their voting rights, Class A shares may trade at a premium to the class C shares; however, in reality, the prices of the two are often quite close to one another.
- GOOGL is held by public while GOOG is held by public and promoter.
- GOOGL has only one (1) voting right while GOOG has no voting right.
- GOOGL allows for a change in voting right if sold while GOOG does not allow for a change in voting right.
Alphabet’s founders are determined to remain in control of the company, a goal shared by other tech tycoons. Markets and investors can be shortsighted in their insistence on immediate results, even at the expense of long-term strategy. The stock split enabled Brin and Page to take advantage of public-market liquidity while retaining majority control of the company.2
The company created a new class of nonvoting stock in April 2014 and issued a Class C share for each Class A share previously held by shareholders. Anyone who held A shares at the time of the split received an equal number of C shares, but their voting power did not increase.1 The action preserved the majority control of founders Larry Page and Sergey Brin. When companies go public, founders often lose control over time as additional share offerings and sales can leave them in the minority.